You have identified the people in your target niche market. You are wondering how you can get them to visit your website so you can begin to develop relationships with them.
The #1 task for all top internet marketers is to research and identify the right search engine keywords for their niche markets. Keywords are search terms typed into the Google search box.
If the keywords being used in Google match up with the words on your website pages, then Google is much more likely to send them your way. This is called “search engine optimizing” and it’s one of the pillars of internet marketing in the New Millennium.
You want to learn about this and how to do. The word “Realtor” or some variant is searched for 3,000,000 times per day just in the United States.
Step #1: Use Google’s free keyword tools. You find this through a Google search of course. It’s easy to use - you type in a word or phrase and Google comes back with up to 200 different variations on search terms people use.
Remember your goal is to find search terms that your target group uses when searching for real estate and Realtors.
Step #2: Pick out the search keywords that best suit your target market. These will be the ones that bring them to your website. Free traffic means free leads and more sales for you.
For example, “homes good schools Jacksonville Realtor” could be a keyword phrase that perfectly captures your target market. So could “top Realtor luxury homes New York.” Or how about “Realtor retirement community Scottsdale?”
When you find the right keywords that are used by your target market segment when searching online, your website and blog will become magnets that attract new leads and new customers to your business 24/7, even while you are sleeping. And it won’t cost you a thing.